Smartcast Media 04
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BrandingWebAnimation
Web Design

Smartcast Media

A comprehensive creative launch for Smartcast Media's digital display platform included website design, an animated explainer video, and a library of creative shorts positioning their product as a top-tier transaction driver and revenue generator.

Overview
Client
Smartcast Media
Services
Branding, Web, Animation

“People spend money when and where they feel good” – Walt Disney

Smartcast Media has a product and service that people can feel good about, and so do their customers. When it came to launching their innovative digital display with content management platform and ad network opportunities, they tasked 6SMaker’s creative team with bringing it to life. Our team’s website design and development, animated video depicting the advertising opportunities, and library of creative shorts for retail and organizations make Smartcast digital toppers the ultimate transaction-drivers and revenue generators.

The Work

Original Logo

The team at Smartcast Media had a good start to their logo.

Refined Smartcast Media logo Original Smartcast Media logo

Refined Logo

After a few tweaks, their logo had a more modern appearance & was more website friendly.

Character Creation & Animation

By using Adobe Character Animator, we were able to create an animated spokesman for Smartcast Media. Using a combination of video editing techniques, we combined the animation with motion graphics to create a very compelling introduction video.

Brand Colors
Smartcast Blue #003581
Sky #99DDFF
Aqua #3FD2C7
Typography

Aa

Bebas Neue Pro Headline

Aa

Source Sans Pro Body Copy