Litter Pearls

A complete brand refresh for Litter Pearls delivered a modernized logo, upscale packaging, and digital marketing support — including product videos and social content for global virtual pet shows.

Overview

Client: Litter Pearls
Services: Branding, Package, Video

“The way to my heart is covered with paw prints.” – Barbara L. Diamond

Litter Pearls needed new branding to reintroduce their product line that keeps cats’ paws comfortable and litter particles in the box. We modernized their visual brand language with a fresh, new logo and color palette and created an upscale packaging design that even the most discerning cat purrr-sons appreciate. To top things off, we supported their digital marketing efforts at global virtual pet shows with product videos, showroom graphics and social media content.

The Work

New Logo Mark

The new logo brings the brand into a contemporary new world both through form and color usage.

New Colors

To go along with the new mark, a new array of colors was introduced to help define each product in their line-up.

The Star

Of course we highlighted the star of the brand... cats! A silhouetted cat's head is featured as the pearl of the mark.

Abstraction

The swirl pattern was introduced as a way to give movement to a static logo. The added benefit is using an oyster shell shaped form reinforces the brand's name: Litter Pearls.