Solid Gold

“Dogs are not our whole life, but they make our lives whole.” - Roger Caras

For Solid Gold Pet Food, we handled a suite of print collateral to support a full brand refresh. We designed a custom direct mailer to announce their updated look to retailers and partners, along with shelf talkers that communicated the packaging changes clearly at the point of sale. To close the loop with their most loyal customers, we also created printed cards distributed through their loyalty program — keeping their audience informed and engaged through every touchpoint of the transition.