Litter Pearls Cat Litter
Deliverables
- Logo Creation
- Style Guide
- Packaging
- Infomational Videos
- Social Media Marketing
- Virtual Tradeshow Marketing
“The way to my heart is covered with paw prints.” – Barbara L. Diamond
Litter Pearls needed new branding to reintroduce their product line that keeps cats’ paws comfortable and litter particles in the box. We modernized their visual brand language with a fresh, new logo and color palette and created an upscale packaging design that even the most discerning cat purrr-sons appreciate. To top things off, we supported their digital marketing efforts at global virtual pet shows with product videos, showroom graphics and social media content.
The Star
Of course we highlighted the star of the brand... cats! A silhouetted cat's head is featured as the pearl of the mark.
Abstraction
The swirl pattern was introduced as a way to give movement to a static logo. The added benefit is using a oyster shell shaped form reinforces the brand's name: Litter Pearls
Logo Design
Package Design
Informational Videos
There’s a reason cat videos are so popular.
Cats are unpredictable! We loved having Sophia, Heathrow and Phasma in studio for product and instructional video shoots.
Crystal Clear Colors
Hunter
Pantone 357C
Green
Pantone 354C
Mint
Pantone 353C
Tracksless Colors
Navy
Pantone 662C
Blue
Pantone 660C
Sky
Pantone 659C
Micro Crystals Colors
Plum
Pantone 255C
Magenta
Pantone 248C
Rose
Pantone 673C
Micro Fresh Colors
Ocean
Pantone 329C
Teal
Pantone 327C
Sapphire
Pantone 326C
Ultra Clump Colors
Eggplant
Pantone 273C
Purple
Pantone 268C
Orchid
Pantone 265C
Typography
Aller
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Open Sans